BCG Matrix : Analysis and Strategy
The BCG ( Boston Consulting Group) matrix provides a framework for analyzing products according to growth and market share. This Framework includes four categories that are, Stars, Question Marks, Cash Cows, and Dogs. Stars: Stars have a large market share in a fast-growing industry. Due to the rapid growth of the market, this requires continuous investment. Question Marks: This business unit with a low market share in a high growth market. Cash Cow: This business unit is with a large market share in a mature and slow-growing industry. Dogs: Dogs are the business with low market share and low market growth. These are weak in the market and difficult to make a profit. Five products that are mapped in the BCG Matrix : Samsung Stars: Mobile phones, Tab and TV falls under Star category. This holds a high market share in a high growth industry. To hold its position in the marketplace, Samsung launches new smartphones with new features and d