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Showing posts from July, 2018

Human Instincts : Marketing

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It doesn't matter where are you from, what is the colour of your skin, rich or poor, healthy or seek, known or unknown. Every person holds a fundamental set of instinctive behaviours.  Follow your instincts. That's where true wisdom manifests itself. - Oprah Winfrey Human instinct is a crucial factor that plays important role in decision making in marketing. They try to appeal human instincts through catchy advertisement to sell their products.  Human instincts that are relevant to marketing:  Negative -  Kama - Lust, craze, desire  Krodha - Anger, hatred  Lobha - Greed, miserliness, narrow, mindedness  Moha - Delusion, emotional attachment  Mada - Ego,pride,stubbornness  Matsarya - Envy, jealousy, a show of vanity       As per marketing strategies, people have an instinctive desire, anger, ego, and others. Instincts totally depend on people's mindset towards a product or a brand.      As per Kama , in the advertisement of soft drin

The Hierarchy Of Human Needs : Maslow's Theory

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   Maslow's Hierarchy of needs assumes that every one of us stimulated by needs from basic needs of  survival to self-actualization we achieve. Once the basic needs, safety and physiological are reasonably satisfied, one may reach to the highest order of needs, self-actualization.  Maslow's Hierarchy of needs is proposed by Abraham Maslow in 1943 fro m his paper, "A theory of human motivation". List of brands & products I have used which I will need at every stage: 1. Basic needs -     Physiological needs: This is the most basic needs for survival which includes air, water, food and sleep. For example,  I have been using products from Amul (Anand Milk Union Limited), Mother Dairy Fruit & Vegetable Pvt Ltd and The Kellogg Company. I have been eating butter and cheese from Amul because they are utterly delicious and healthy. Amul is the taste of India. Butter or cheese has two layer packaging which seems very hygienic and fresh. Muesli

MOTO : Making life easy

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     Communication is all about dealing information between mediums.  Communication and information are often used interchangeably, but they signify quite different meanings; communication is 'getting through' and information is 'giving out'. To converge communication and information, technology is needed. Rather we can say, communication is our "needs", information is "subject" and technology is our "wants".      If anybody will ask me,"Define Technology", my answer will be always "Motorola".Motorola has never stopped from astounding me. It has been the finest technology brand, I have ever used. I have been using MotoG turbo edition android for around three years now.      As per journals, Motorola is an American International telecom enterprise originated in Schaumburg, United States and established in 1928 and later on, after 2009, the multinational corporation has been divided into two different divisions.