Human Instincts : Marketing
It doesn't matter where are you from, what is the colour of your skin, rich or poor, healthy or seek, known or unknown. Every person holds a fundamental set of instinctive behaviours. Follow your instincts. That's where true wisdom manifests itself. - Oprah Winfrey Human instinct is a crucial factor that plays important role in decision making in marketing. They try to appeal human instincts through catchy advertisement to sell their products. Human instincts that are relevant to marketing: Negative - Kama - Lust, craze, desire Krodha - Anger, hatred Lobha - Greed, miserliness, narrow, mindedness Moha - Delusion, emotional attachment Mada - Ego,pride,stubbornness Matsarya - Envy, jealousy, a show of vanity As per marketing strategies, people have an instinctive desire, anger, ego, and others. Instincts totally depend on people's mindset towards a product or a brand. As per Kama , in the advertisement of soft drin