Posts

Identity crisis in the North East

Image
“No death, no doom, no anguish can arouse the surpassing despair which flows from a loss of identity." ―  H.P. Lovecraft    Identity crisis in the North East is a period of uncertainty and confusion in which a person's sense of identity becomes insecure.   North-East India comprises of the seven states of Assam, Manipur, Mizoram, Nagaland, Tripura, Arunachal Pradesh, and Meghalaya. These all states are connected to each other  because of several factors. The complete region is geographically separated from mainland India and is surrounded mostly by international borders and is slightly connected to the rest of India  of a width of 23 km  which is known as 'Chicken's neck' or 'Siliguri corridor'.      The history of this region is much different from the rest of the country as North East came under the influence of the British much later. T he ethnicity in terms of race, creed, language...

The growing importance of digital media with respect to social movements

Image
"Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprint and personal brand." -Amy Jo Martin   What does digital media play in social movements and even politically? Facebook, Twitter, Instagram, and Google have proven themselves as important components in social movements.   Digital media is a mixture of technology with content we see, watch and read every day. Right now, we are consuming digital media from apps, games, news, social networking and even software. Digital media is part of our everyday life. Digital media includes: Written communication or copy Interactive Design Digital marketing  Digital Journalism Digital Video Coding, data, and Analytics Digital business    The digital medium plays a very crucial role. It reaches a large number of people quickly at a sho...

Potential to change the World - Reducing Food Waste

Image
      We  can't change the world; we can't fix the whole environment. But we can change our intention, our priorities and take responsibilities. If we can't change the world, at least we can change the way we look at things. We can recycle, we can reuse and stop wasting natural resources that we get easily.  “Earth provides enough to satisfy every man's needs, but not every man's greed.”  ―  Mahatma Gandhi Wasting food is a large issue in the World that needs to be solved. People are living on this planet as if they have another one to go. People know the price of everything, but they have stopped giving the value. As most of the population who are earning well enough, forget to give value to natural resources that come easily in their hand, especially food. But, the people who are more affected by this act are the poor. We can help in reducing food wastage, the harmful practice by a well-planned action. 1. Shopping ...

Good deed : A single move can change one's life

“Every time you do a good deed you shine the light a little farther into the dark. And the thing is when you're gone that light is going to keep shining on, pushing the shadows back.”  - Charles De Lint        Doing a good deed is a simple task. Even a smile can brighten someone else's day. We should be remembered for everything we do in our lives and what we can do for others. To do something good, all we need is a positive intention. Thinking positive thoughts or doing good deeds is not enough until someone admires you or follow your deeds.  We decide to make one change in yourself that will make us a better person.     One good deed I do every year is in Durga Puja, that is volunteering and serving food for the people from slums, which is organized by the community. Playing with their children and sharing some good stories is better than anything else. It's good to help them out and share the love with them...

BCG Matrix : Analysis and Strategy

Image
      The BCG ( Boston Consulting Group)  matrix  provides a framework for analyzing products according to growth and market share. This Framework includes four categories that are,  Stars, Question Marks, Cash Cows, and Dogs. Stars: Stars have a large market share in a fast-growing industry. Due to the rapid growth of the market, this requires continuous investment. Question Marks: This business unit with a low market share in a high growth market.  Cash Cow:  This business unit is with a large market share in a mature and slow-growing industry. Dogs: Dogs are the business with low market share and low market growth. These are weak in the market and difficult to make a profit. Five products that are mapped in the BCG Matrix : Samsung Stars: Mobile phones, Tab and TV falls under Star category. This holds a high market share in a high growth industry.  To hold its position in the marketplac...

Formal Communication

Image
Communication is simply the exchange of information by verbal or non- verbal mode. It's about sending and receiving information between people. A day can't be spent without communicating. Communication is not all about language, people may communicate with each other through body language, gesture, action, and behavior. “Effective communication is 20% what you know and 80% how you feel about what you know.” - Jim Rohn There are two types of communication that is formal and informal. Informal communication: Informal communication is the exchange of information between friends or in public, casually. This communication has no control over language or gesture. Formal Communication: Formal communication is a process of interchanging information officially. In formal communication, the flow of information is controlled by the speaker. Effective communication is an essential component of being professional. Formal communication mos...

A travel story

Image
Travel as much as you can. As far as you can. As long as you can. Life's not meant to be lived in one place.    I love being a free bird, so I love to travel a lot. I have been to so many beautiful places in India, still so many are left but I wish to travel to all the places in India and explore the whole world. It's actually hard to pick up anyone place and write about it. India is full of surprises. India has ample of beautiful and he ritage places to visit. From my recent adventure, the best experience till now is scuba diving in Andaman and Nicobar Island, last year. I am still in love with the place, water, weather, people and of course food. Some places truly stay with us for a lifetime.     I have traveled a lot in the northeast of India from Assam to Shillong and Meghalaya. I have lots of memories of this places. As my father shifted to Guwahati, Assam for two years for job purpose, the place became my second home and f...