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The Hierarchy Of Human Needs : Maslow's Theory

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   Maslow's Hierarchy of needs assumes that every one of us stimulated by needs from basic needs of  survival to self-actualization we achieve. Once the basic needs, safety and physiological are reasonably satisfied, one may reach to the highest order of needs, self-actualization.  Maslow's Hierarchy of needs is proposed by Abraham Maslow in 1943 fro m his paper, "A theory of human motivation". List of brands & products I have used which I will need at every stage: 1. Basic needs -     Physiological needs: This is the most basic needs for survival which includes air, water, food and sleep. For example,  I have been using products from Amul (Anand Milk Union Limited), Mother Dairy Fruit & Vegetable Pvt Ltd and The Kellogg Company. I have been eating butter and cheese from Amul because they are utterly delicious and healthy. Amul is the taste of India. Butter or cheese has two layer packaging which seems very hygienic and fresh. Muesli
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Human Instincts : Marketing

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It doesn't matter where are you from, what is the colour of your skin, rich or poor, healthy or seek, known or unknown. Every person holds a fundamental set of instinctive behaviours.  Follow your instincts. That's where true wisdom manifests itself. - Oprah Winfrey Human instinct is a crucial factor that plays important role in decision making in marketing. They try to appeal human instincts through catchy advertisement to sell their products.  Human instincts that are relevant to marketing:  Negative -  Kama - Lust, craze, desire  Krodha - Anger, hatred  Lobha - Greed, miserliness, narrow, mindedness  Moha - Delusion, emotional attachment  Mada - Ego,pride,stubbornness  Matsarya - Envy, jealousy, a show of vanity       As per marketing strategies, people have an instinctive desire, anger, ego, and others. Instincts totally depend on people's mindset towards a product or a brand.      As per Kama , in the advertisement of soft drin
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The role of a leader

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"Leadership is not about a title or a designation. It's about impact, influence, and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers." - Robin S. Sharma What do we mean by leadership? A leader plays the most vital role and responsibility of the whole team. The leader should be fair and impartial while dealing with all the team members. Those who do not play a common goal, leader keep them out of the team or make some other use of them.  The leader should not hesitate to take the hardest decision. He is responsible for inspiring every team member to follow a common goal. Unless pushed to limits, the teammates will not perform at its best. Sometimes being strict can make others work hard. Being ruthlessly compassionate. Knowing the strength and weakness of each team member is important to make a strategy. There is no alternative to
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